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- Website Design
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- Search Engine Optimisation (SEO)
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Search Engine Optimisation (SEO)
It's important that any modern website is optimised correctly for indexing by search engines. When the search engines crawl your website they index all the content based on keyword positions and frequency. Therefore, your keywords must be chosen carefully and put in the appropriate positions within a page (page title, URL, heading etc..).
The days of cramming as many keywords as you can into comments and invisible tags have gone, as the search engines have become smarter. Today, the most important thing is good honest content (with keyword positioning playing a big part).
Other forms of search engine optimisation include generating in-bound links (IBL). This involves getting other relevant websites to link to you. A relevant in-bound link can prove a very influential factor for the search engines when deciding how important your web page is.
There are lots of other ways of generating targeted traffic to your website. These include blogging, news feeds, and social networking. It's important to remember that there are no guarantees with search engine optimisation. It's impossible to know how the search engines will rank and index your web site and if anybody says they can guarantee top organic (non pay-per-click) results, they are lying!
Most SEO campaigns vary from company to company, however, we do offer set packages for search engine optimisation campaigns.
For more information on search engine advertising visit the advertising and marketing section.