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Home > Services > Advertising and Marketing

Internet Advertising and Marketing

Website advertising and marketing is all about generating traffic and a successful advertising campaign can prove vital to a websites success. Generating traffic is easy, however, generating targeted traffic is much more difficult. There are lots of forms of website advertising from offline to online advertising:

• Search engine advertising
• Banner ads
• Link exchanges
• Forums and bulletin boards
• Corporate branding
• Press releases
• TV and radio

An advertising campaign does not have to be expensive. One of the most popular is search engine advertising, using a paid for placement (often referred to as pay-per-click or cost-per-click) scheme.

Search Engine Pay-Per-Click

Pay-per-click campaigns on search engines are great at generating targeted traffic. You choose your keywords and write your advert text. When a visitor enters your keywords into a search engine your advert will appear, costing you when the visitor clicks on the advert. The trick is to choose your keywords carefully and write an effective advert. One of the most popular schemes is Google AdWords. For more information on pay-per-click advertising and search engine marketing (SEM) please contact us.

We offer strategies based on your individual budget, target market, and timescale. Budgets can be as little as £50 per month.

Read more information on search engine optimisation (SEO).

Typical Google AdWords Campaign Cost

Below are sample costs for a typical small Google AdWords campaign. The costs include setting up the account, advertising fees, and ongoing maintenance.

Account Setup - From £200 (one-off)
This includes creating the account, setting up your adverts, and creating your keywords and groups of adverts.

Advertising Fees - £150 (per month)
The cost of your clicks and payable monthly or upfront.

Account Management/Maintenance - From £80 (per month)
Analysing your account success and website stats to modify your advert text and keywords accordingly.